April 20, 2011

REI is very proud to present a check for more than seven thousand dollars to the American Red Cross for the Japan and Pacific Tsunami relief fund! REI team members made personal donations totaling a generous $3,843.00 and REI matched it dollar-for-dollar for a total donation of $7,686.00!  

The money will be used to help evacuees who have been displaced from their homes as a result of the devastating earthquake and tsunami that struck northern Japan last month.

Many thanks to those who started the fundraising, including Toby, Pawin, Anjani, Robert, Amit and Hiko. On the very first day of the campaign – an anonymous (and incredibly generous) member of the HRSA team announced a dollar-for-dollar match of up to $1,000 collected by the next day – which really got people motivated! 

On Thursday, April 14, 2011, Lisa & Toby presented REI’s donation to the American Red Cross. Red Cross Executive Cheryl Kravitz conveyed her deep appreciation of REI’s kind gesture and was very happy with our ‘Big Check’!

Kudos to all the donors and the volunteers involved in making this happen!

Check out the video below: