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Play 4 - Test Before Launch

User Testing

Test Before Launch

Before a more formal User Acceptance Testing (UAT) of a software solution, which allows users to test real-life scenarios to discover any gaps or to make improvements before the product is launched, the UX designers must be involved in reviewing iterations of the software to ensure it is being developed according to the intended design and based on the strategy. Then, formal UAT and accessibility testing must be performed to ensure the product is working for users of all abilities and fall within acceptable standards.

User Acceptance Testing

Why is Usability Testing important?

Usability testing helps identify problems in the design, uncovers improvement opportunities, and provides the chance to learn more about users’ behaviors and needs.

Different Methods of Usability Testing:

   A. Task-Oriented Testing

This method involves asking participants to complete typical tasks associated with the product.  These tasks could include logging into a website, submitting information, or making a payment. When setting up a task, it is important to set a scenario so that users are informed and encouraged to interact with the product. The task prompt should also be open-ended and unbiased. During testing, those conducting the study can observe the click path, record significant quotes from participants, and track whether tasks were completed.

   B. Accessibility Testing

Conducting heuristic analysis for accessibility ensures that designs meet 508 compliance requirements as well as web content accessibility guidelines (WCAG) in a test environment. Principles such as text hierarchy, color contrast, and timing are all taken into account.

   C. Device/Browser/Operating System Testing

It is important to test the product on different screen sizes to confirm it is accessible on all types of devices. Designers also conduct browser testing and operating system testing to ensure the product works on various browsers and operating systems.

   D. Maze Testing

This method uses unmoderated remote testing platforms to analyze user experience. Metrics such as heat maps, mis-clicks, success rate, and bounce rates are all recorded to acquire a better understanding of experience and to identify opportunities for improvement.

   E. Card Sorting[1]

This method observes how users create hierarchies when given information and provides insight on how to make a product more intuitive. First, create a set of cards that represent the content that users are meant to navigate. Participants are then asked to organize a set of concepts or topics in whatever way makes sense to them. After sorting, ask participants to explain their reasoning—why they separated the cards into certain groups, why they may have created hierarchies among the cards, etc. It is important to conduct this test with multiple users to understand trends.

Analyzing Feedback

Once all the feedback is collected, it’s important to gather all the data in one place. There are many ways to analyze feedback. One method is to organize feedback into common themes. From these themes, insights can be brought to light. Strong insights should be easy to understand and inspire direct action.

 

[1] https://www.nngroup.com/articles/card-sorting-definition/

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