Since 1999, Salesforce.com’s foundational approach has been to unlock customer relationship management (CRM) by migrating traditional server-side applications to the cloud, which offers enhanced accessibility, mobility, and agility for developers and users alike. In this manner, users access their sales pipeline data anywhere, anytime through an internet-enabled device or computer.
Since the launch of the “Sales Cloud” in the early 2000s, Salesforce has expanded its cloud offering to include additional platforms, including Service Cloud (for managing inbound customer service inquiries), AppExchange, Chatter, Sites.com, and Force.com. Awarded Forbes’ Most Innovative Company Award in 2012, Salesforce is not content to be known and used as only a CRM tool. The firm is using an aggressive acquisition strategy to bolster its portfolio of SaaS offerings as it expands into domains like human resources (work.com), finance (financialforce), and social marketing (Radian6).
Salesforce.com, via the Force.com platform, has affected internet application development in a meaningful way. Force.com is faster to use because much of the code is prepackaged in component libraries. It is secure and integrates easily into other technologies. Moreover, the Force.com platform is built to be mobile-enabled, a vital feature of all enterprise applications.
While organizations are only now becoming familiar with the potency of the Force.com platform, program managers and product developers should now think twice about Salesforce before looking the other way. Speed, cost, and flexibility compel them to.
REI Systems is a leading Salesforce consulting partner and developer of Salesforce.com applications in the Washington, DC area. We offer a range of Salesforce implementation services including Apex/Visualforce development and custom Force.com application development.