A White House initiative strives to improve citizen experiences on government websites.

U.S. government websites are undergoing a long-overdue transformation, driven by a bold new initiative to modernize digital experiences for millions of users. From AI-powered tools to a “One Government” design approach, the National Design Studio is reimagining how citizens interact with federal services. But true success goes beyond aesthetics — as Victor Carlstrom of REI Systems emphasizes, meaningful user experience must deliver real value, not just visual appeal.

Dive into the full article to explore how innovation, user research and private-sector thinking are reshaping the future of .gov.